About Us

Welcome to All About Alicia, a Singapore-based skincare company founded by Alicia in 2015, a passionate advocate for clean beauty and sustainable skincare practices. At All About Alicia, we are dedicated to handcrafting skincare products that harness the power of nature, using carefully sourced ingredients to promote radiant, healthy skin.

Our Founder's Vision

Alicia's journey into the world of skincare began with a desire to create products that are not only effective but also aligned with her values of sustainability and environmental consciousness. Drawing inspiration from her love for nature and her commitment to clean beauty, Alicia embarked on a mission to formulate skincare solutions that are both luxurious and eco-friendly.

Our Philosophy:

At All About Alicia, we believe in the power of nature to nurture and heal the skin. We handcraft our products in small batches, using only the finest plant-based ingredients that are carefully sourced for their purity and efficacy. Our commitment to clean beauty means that our formulations are free from harsh chemicals, toxins, and synthetic fragrances, ensuring that they are gentle and safe for all skin types.

Our Handcrafted Approach:

Each product at All About Alicia is lovingly handcrafted with care and attention to detail. From the selection of ingredients to the blending process, every step is carried out with precision to ensure the highest quality and effectiveness. Our dedication to craftsmanship is evident in the luxurious texture, delightful scents, and visible results of our skincare creations.

Our Commitment to Sustainability:

We are committed to minimizing our environmental footprint and promoting sustainability in every aspect of our business. We prioritize eco-friendly packaging materials, minimize waste in our production process, and support ethical sourcing practices that benefit both people and the planet. By choosing All About Alicia, you can feel good knowing that you're supporting a brand that cares for the environment as much as you do.

Our Products:

Our product line features a curated selection of skincare essentials designed to cleanse, nourish, and rejuvenate the skin. From gentle cleansers and hydrating serums to indulgent masks and moisturizers, each product is crafted with the finest plant-based ingredients to deliver visible results and promote overall skin health.

Connect With Us:

We invite you to experience the beauty of clean, sustainable skincare with All About Alicia. Join us in our mission to celebrate the power of nature and embrace a holistic approach to skincare that nurtures both your skin and the planet. For inquiries, feedback, or personalized skincare recommendations, please don't hesitate to reach out to us. Your satisfaction is our priority, and we look forward to helping you achieve radiant, healthy skin the natural way.

Embrace clean beauty with All About Alicia.

Warm regards,

The All About Alicia Team