The HA Truth: Why We're Re-evaluating Our Beloved Serum (And What 4D Means for Your Skin)

It's official: We sold out! Completely.  Following our spectacular 10.10 sale, we realized our shelves were bare.  While selling out is always a joy, it also forced a moment of quiet reflection - a chance to look at our business with fresh eyes.  It's funny how a sold-out sign can prompt a big necessary question: Are we still offering the best we can?

Our Commitment: A Legacy of Value

For over five years,  our Hyaluronic Acid Serum has been a quiet hero in your daily routine.  We proudly introduced a multi-molecular formula (now what we call 2D HA) when most others were selling only a single molecule.  Back then, while some larger brands were charging SGD $60 to $80 for a dual-molecule serum, we stuck to our belief in value and offered ours for just SGD $20.  We've maintained that same commitment, only adjusting the price slightly to $25 over all these years.  That's been our promise to you: premium quality without the premium price tag.

The Revelation: Discovering the HA Future

In the spirit of offering the absolute best, we began a deep dive into the latest skincare science.  That's when we met with a new, respected supplier known for prioneering HA technology.  And what we learned changed everything.  We discovered that HA isn't static; it has evolved.  Think of it like a beautiful building: a 1D formula hydrates just the ground floor, while our beloved 2D formula reaches 2 levels of the skin.  But the future?  It's 4D.  This isn't just about mixing different sizes; it's revolutionary, complex system that targets 4 distinct layers of your skin for truly sustained, multi-depth hydration.  The reality hit: we were still selling 2D, and the world was already in 4D.  That simply wasn't acceptable for the allaboutalicia.com family.

The Honest Struggle: Falling Deeply for 4D

We immediately order samples of both 3D and 4D formulas for testing.  I'll be completely honest:  I fell deeply, utterly in love with the 4D.  The way it plumps the skin, the lasting mositure, the visible reduction in fine lines - its truly next-level hydration.  The results were so profound, I knew, without a doubt, this is what our customers deserve.

But here's where the struggle began, and I want to be transparent with you: sourcing this revolutionary 4D technology is a staggering 700% more expensive for us than our previous serum.  This immense cost difference made the pricing decision agonizing.  Do we stick to our legacy pricing and offer a lesser product?  Or do we embrace the best science available and have a difficult conversation about cost?

Our Heartfelt Decision: The Unbelievable Upgrade for $28

At allaboutalicia.com, our heart belongs to quality, but most importantly, to you.  The performance of the new 4D is too significant to ignore.   We have decided to make the leap and bring you the New 4D Hyaluronic Acid serum.  You deserve access to the most effective, most current technology available truly for radiant skin.

And here is the incredible part: despite the 700% increase in our ingredient cost, we are not going to drastically change the price. Instead of charging what this premium 4D technology usually demands (which is usually either mixed with centella or some other extract as toner,  if pure over $70 in the market of smiliar size), we are committing to keeping this revolutionary serum accessible.

The new allaboutalicia.com 4D HA will be priced at just sgd $28 - https://allaboutalicia.com/products/hyaluronic-acid

Yes, you read that right.  For a minimal increase of just $3, you are getting an exponential jump in quality and efficacy.  This isn't a price increase; its our way of saying thank you for your loyalty, delivering an unbeatable value that just doesn't exist anywhere else for genuine 4D HA.

Thank you for your overwhelming support that pushed us to sell out and seek out this brilliant new path.  We are so excited for you to feel the difference!

Get the new 4D HA here - https://allaboutalicia.com/products/hyaluronic-acid